Our Vision
To have the highest retention rate of any grassroots Australian sporting organisation.
Our Purpose
ACCESSIBLE
Year-round opportunities and affordability
INCLUSIVE
All ages and abilities; no-one has to leave NSFA to experience football
ENJOYABLE
To belong in a fun, challenging and appropriate environment
Our Values
The Five Pillars of Success
Competitions
Maximising game time for every player.
As a core product of NSFA, Competitions plays a significant role in enabling NSFA to deliver a positive community football experience to our membership. We look to put our competitions first and adapt to our membership to provide them football the way they want to play football.
Our Goals
Our Outcomes
- Match day experience – NPS of 80%+ (NPS categorised for each age group and Development Leagues)
- Summer Football – participation increase of 30%
- Minimum 8-team Division One competitions for Under 13 to Under 18
- Minimum 10-team Division One competitions for All Age and Over Age
Our Tactics
- Implementation of alternative playing formats to reflect member needs and trends
- Reinvigorate NSFA Cup competitions
- Competition regulations to reflect participant needs (social & development-focused options)
- Investment in Development Leagues (NSFA SAP League, Super League and Diamond League)
- Improvement of winter season match day experience (particularly Sundays)
- Improve the competition integrity across the Association
- Improve competition structures and communication to members
- Ongoing support of all-abilities programs, attraction tournaments and seniors playing options
Community Football Development
To foster long-term connection and engagement in football.
Community Football Development is integral to ensure NSFA supports our community clubs and volunteers by building their capabilities and future-proofing the region as capacity increases. We strive to put the player first in our decision-making.
Our Goals
Our Outcomes
- Increase player retention rate to 75% overall (2019 – 69%)
- Increase female participation to represent 32% of players
- To improve coverage and quality of referees
- XLR8 expansion to cater for 5,000 players
- Increase CCC program by 30% (clubs and CCC involvement)
Our Tactics
- Prioritising retention
- National Club Development Program
- Delivery of the NSFA Female Football Strategy
- Foster a strong partnership with KDFRA
- Supporting clubs in creating a ‘football culture’
- Continued investment and expansion of XLR8 and related business opportunities
- Commitment to volunteer capability building programs and initatives
- Innovation to service the whole community
- Collaboration between key volunteers within NSFA and office staff
- Living by the motto ‘what’s best for the player?’
Pathways
Developing future football.
Our Pathways pillar relates to the pathway opportunities for players, coaches and clubs to be the best they can be. We see it as our purpose to achieve long-term development by offering modern, innovative and best-practice opportunities to our members.
Our Goals
Our Outcomes
- Retention rate of Development Leagues at 90%+
- Northern Tigers represented by 75% local players in Youth, Under 18, Under 20 and Reserve Grade teams
- Northern Tigers represented by 85% local coaches in SAP and Youth
- NPL1 Pathway representation
- Gain 2 star National Club Academy accreditation for Northern Tigers
Our Tactics
- Increase awareness of pathway opportunities through the consistent integration of NSFA clubs with Northern Tigers FC
- Ongoing support and investment to create best-practice development programs within clubs
- Continued investment and evolution of NSFA pathways (players & coaches)
- Provide ongoing mentoring and education opportunities for Northern Tigers FC coaches and players to become best-practice leaders
- Northern Tigers FC Men’s and Women’s teams competing in NPL1
- Strive towards a ‘complete club’ model for NSFA clubs
- Gain 2 star National Club Academy accreditation for Northern Tigers
Facilities
Building for the future.
We must prepare for the future of football, whereby we are predicted to surpass 20,000 winter registrations by 2026. Our efforts must be towards future-proofing the region to ensure football continues to be the cornerstone of our community.
Our Goals
Our Outcomes
- Increased number of synthetic fields – total of 12 built/in planning
- Home of Football construction completion
Our Tactics
- Review all facilities and align with local government to increase capacity of fields through conversion to synthetic grass and upgrades of natural turf and lighting
- Investigate ‘shared facilities’ opportunities in the region with schools, other sporting organisations, local governments etc.
- Build and foster strong relationships with multiple tiers of government to benefit the NSFA membership
- Complete the construction of the NSFA ‘Home of Football’
- Applications for grants and funding initiatives
- Strategically invest in facilities to futureproof football in the region
Marketing and Communications
Building the brand.
The NSFA is rich in football and we intend to celebrate the success both on and off the park. Our communications will be the voice box of NSFA activities and share the success of our members. Through our communications, we will instill a football culture unique to Australia.
Our Goals
Our Outcomes
- Increase social media footprint (combined Facebook & Instagram)
- NSFA – 6,000 followers
- Northern Tigers – 5,000 followers
- XLR8 – 1,500 followers
- Growth of sponsorship by 30%
Our Tactics
- Investment in technology to improve communication efficiency
- Consistent promotion of NSFA activities, clubs and members via social media
- Use of highly engaging content associated with Northern Tigers FC
- Utilising data and analytics to expand our worth
- Recognition and celebration of success stories within the football community
- Promoting the history of football
- Commercialisation of NSFA-created products (XLR8 Player Development & INSPIRE FC)